Marketing Communication Officer

Lagos, Nigeria

The Marketing Communication Officer will promote DTV’s products and services using all available media as appropriate i.e. digital media/tools etc.

      Specific Responsibilities

      • Coordinate the design of promotional material and distribute it on new media platforms (social media)

      • Run digital ads (Facebook, Instagram, JIJI among others to promote the DTV brand

      • Reach out to media outfits that can further promote the DTV brand.

      • Produce marketing copy for the website

      • Carry out frequent updates on the website as the need arises.

      • Craft and send regular newsletters with company updates according to the different segmentation.

      • Gather email lists in different segmentation for specific targeting.

      • Update email list for marketing efforts.

      • Running Marketing automation with the in-house ERP platform.

      • Track ROI for marketing campaigns

      • Monitor corporate website and social media pages and address clients’ queries

      • Gather customer feedback through our in-house survey platform to inform sales and product team

      Required Competencies, Knowledge and Skills

      • Familiarity with SEO and SEM marketing.

      • Hands-on experience with web content management tools

      • Proficiency in MS Office, internet operations and basic design tools like Canva

      • Knowledge of Google Analytics and Google My Business

      • Experience with marketing campaigns on social media (Facebook etc)

      • Excellent verbal and written communication skills

      • Good presentation/presentation design skills

      Education and Experience

      • Recognized certification in Marketing, Communications, Public Relations or relevant field

      • Proven work experience (3-4 years) as a Marketing Communications Specialist.

      What's great in the job?

      • You get leads and focus on providing value to them 
      • Interesting projects and people
      • Large apps scope: CRM, MRP, Project Mgt, etc.
      • Opportunity to build your team